CASE STUDIES
VC3
Migration from WordPress to HubSpot, plus a merger of domains (website names) ... all done while maintaining SEO rankings.
THE CHALLENGE
Migrate from WordPress to HubSpot and merge two domains on Hubspot effortlessly and without losing SEO.
THE APPROACH
Detailed planning with VC3 team, seamless SEO-safe migration, and collaborative content decisions for a foolproof project approach.
THE OUTCOME
Smooth WordPress to HubSpot migration: enhanced functionality, streamlined user experience, with no loss in search engine rankings.
VC3 has set the bar high in outsourced IT and cybersecurity solutions. They are all about making IT straightforward and secure for businesses, municipalities, and the financial sector. Their services span from Managed IT and Cloud to Security and Application Development. VC3 is proud of their long-lasting customer relationships, averaging 11 years, and offer round-the-clock client support.
Project Details ...
- Migration from WordPress to Hubspot
- SEO consultation & Management
- Maintenance
The Requirement
VC3 recently acquired Accentonit.com with a vision to rebrand and upgrade. They needed to transition from a WordPress site to a more dynamic HubSpot platform, redirecting their web traffic to relevant new pages and blogs. Additionally, they needed to make this transition while maintaining their search engine rankings.
Design Implementation
Migrating VC3's acquired Accentonit.com to HubSpot required a design that was both familiar and fresh. We conducted a design audit, cherry-picked key elements, and integrated them into a cohesive visual experience on HubSpot. Our collaborative efforts ensured the new interface was intuitive and responsive, offering a seamless user experience that resonated with the audience and supported VC3's revamped digital presence. This meticulous fusion not only preserved user engagement but also complemented our SEO retention strategy.
SEO Redirection Strategy
Efficiently managing a website transition from WordPress to HubSpot, we executed a strategic SEO redirection plan to preserve link equity. Our meticulous approach ensured seamless migration and redirection from an acquired domain, safeguarding organic search rankings and maintaining traffic flow.
The End Result
The migration was a success. The website was migrated to HubSpot without any negative impact on search engine rankings. In fact, the website's rankings improved after the migration! Additionally, the website's user experience was enhanced as a result of the move to HubSpot.
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