Glossary

301 redirect

 A permanent redirect from one URL to another, used to transfer the search engine rankings and traffic from the old

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A/B testing

The process of comparing two versions of a webpage or element to determine which performs better in terms of user

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ADA

A comprehensive civil rights law enacted in 1990 that prohibits discrimination against individuals with disabilities in all areas of public

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Algorithm

The complex set of rules and calculations used by search engines to determine the relevance and ranking of web pages

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Alt text

A brief description of an image that is displayed when the image cannot be loaded, and also used by screen

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Alternative Text

A brief, written description of an image, provided in the HTML code, which allows screen readers to convey the content

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Analytics

The collection and analysis of data regarding website traffic, user behavior, and other metrics.

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ARIA

A set of attributes defined by the W3C that can be added to HTML to make web content and web

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Artificial Intelligence

Artificial Intelligence (AI): The simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence,

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Assistive Technology

Any device, software, or equipment that helps people with disabilities perform tasks that might otherwise be difficult or impossible. Examples

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Augmented Reality

Augmented Reality (AR)- Technology that overlays virtual objects onto the real world, enhancing the user’s perception of reality.

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Authoritative sources

Authoritative sources refer to reputable and trustworthy references, materials, or entities that are considered reliable and credible in a particular

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Authoritative sources

Authoritative sources refer to reputable and trustworthy references, materials, or entities that are considered reliable and credible in a particular

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B2B

B2B refers to a type of commerce or business relationship where the transaction occurs between two businesses rather than between

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B2B Website Design

Refers to the process of designing and creating websites specifically tailored for business-to-business (B2B) interactions and transactions.

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B2C

B2C (Business-to-Consumer) refers to the type of transactions where businesses sell products or services directly to individual consumers. It involves

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Backlink

A hyperlink from another website to a specific webpage, often considered as a measure of authority and relevance for search

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Backlinks

 Incoming hyperlinks from other websites to your own. High-quality backlinks from reputable sources can improve a website’s authority and search

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