Digitalization isn’t just a buzzword – it’s a reality, changing the way companies conduct business. It’s no longer just about getting your services and products to customers; you must also take digitalization into account. Our world is becoming digitalized. This means more and more of our everyday lives will be occurring online, from entertainment to work.
As a result, the digital space, and digital marketing, has become a great way to reach a lot of people. It’s a great way to build your brand, your company’s reputation, and to get your company’s name and your products out there. Hence, websites are now more important than ever when it comes to business. A business website acts as an online storefront for your customers, where you can promote your brand and connect with customers. Your website is your virtual office, and it’s the first impression that you’re making on your customers.
So it’s important that your website must be easy to find on search engines. If you want people to be able to find your website, it should be visible on the most used search engine, such as Google. There are two main ways to increase traffic via search engines: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is still one of the most important things you can do to ensure that your website is easily found by people who are looking for it. The best way to improve your search ranking is to do a technical SEO audit of your website and then make changes to certain elements of your website.
Search engines take into account a lot of different factors when they rank your website, but there are a few key elements that are known to be important to them.
SSL Secure sockets layer
It’s important to make sure you’re using a secure socket layer (SSL Certificate) on your website and that it’s working correctly. That means you’ll have a green lock on your browser’s address bar, and the URL will start with https:// instead of http://. – It’s also important to make sure that your links are working correctly. If you find broken links in your post, don’t just delete them. Try to find out why it’s broken and fix the link.
The importance of Good Title is the cornerstone of successful SEO. Titles command attention, they grab the reader’s attention and influence search engine rankings. The title can make or break your search results. It is the first thing that searchers see in the search result before they engage with your website. Search engines consider a lot of factors when displaying search results, and the title can have a big impact on how many visitors will see your content. Quality titles are more important than ever due to the growing importance of SEO in search engines.
The majority of people will click on your website or blog link after reading your Title. Titles should be as persuasive as possible because once people engage with your content, they want to find out more about what you have to say. This is why you really want to consider including a few keywords related to your topic in your title.
Once a potential customer has landed on your page, they typically have about 3 seconds to decide whether they want to stay on your page or click away. This is why it’s so important to design your page in a way that’s clear, simple, and trustworthy.
SEO is a never-ending battle for visibility on search engines. Keeping up with the ever-changing web requires constant attention, which is why Title Tags and Meta Descriptions are so important. The goal of title tags and meta descriptions is to provide enough information to persuade searchers to click through the search results to your website. Visitors consider several factors when choosing your web page like landing page content, design layout, if your Title matches your search including relevancy, authority, and quality.
The structural elements of a well-designed website include an effective headline and description, which can be strategically placed within the body of the website, along with a well-optimized meta description, which describes the contents of the website in an interesting way that attracts search engines’ attention. The combination of these three elements attains a high level of SEO value, which means websites with high-quality content will tend to rank higher in search results for queries referring to the specific content on those pages.
The title tag, meta description tag
It helps inform search engines what this page is about. Similarly, with the correct use of text, it can help attract users to the page. It shows up in the search results just like it shows up on social media. It’s important to use this real estate wisely because the text you use in this tag will be used in the title of your post when it’s shared on social media.
Backlinks are a great way to increase your search engine rankings, but they can also be a great way to build your audience. If you can get a well-respected website to link to your blog, it will bring a lot of traffic your way and help you build your brand.
Attractive landing page
The page that shows up on search engine result pages (SERP) is the page that’s most important for you to rank highly. The page you rank highly for is what’s known as the ‘landing page’.
There is a ton of talk about backlinks and SEO, but the thing that matters the most is that you build a relationship with your audience. As long as you’re creating quality content, people will share it and link to it, which is the most important thing for SEO. SEO is a long game, and it’s absolutely crucial to how you grow your business. SEO can not only get you good organic traffic, but also provide the necessary reach for your business that looked impossible before.
If you are new to Search Engine Optimization (SEO), find out how doing the Right SEO can help your business.
When you’re working to build your audience, it’s important to avoid website downtime and keep the site running at all times. Even if your site is down for a few hours, you can lose hundreds or thousands of potential customers who will go elsewhere to find the information they need.
How website downtime can affect your SEO efforts?
When a website is inaccessible completely or is unable to perform its primary task for its users, then the site is said to be down. This period of the outage is referred to as the Website Downtime (also known as website error, website slow down, system error, hardware issues, etc.) occurs when the server time on a web hosting package runs out and no replacement is available. This can leave your website vulnerable to hackers, spammy marketers, and other negative effects on search engine rankings. Most often, downtime occurs when a website is being redesigned or updated by an IT Manager.
A website that fails to work for an extended period of time can have a devastating impact on SEO. Visitors might leave the site and choose to go to another website if they can’t get what they’re looking for.
The Google crawler is a computer program that crawls through the internet regularly and indexes websites so that they’ll show up in Google search results. Google is constantly indexing your site. So if you want to be visible on Google, you have to keep updating your site.
Bounce rate is the percentage of people who land on your site and then immediately leave without browsing around or engaging with your content. If your bounce rate is high, it means that people aren’t engaging with your site, which can be a sign that your site isn’t as well-designed or well-written as it could be.
Make sure your website is online 24/7. If a customer or potential customer visits your website and finds that it’s down, it will make them question your professionalism and ability to run a successful business. When a website is down for an extended period, it can affect your search engine ranking.
According to Google’s former employee, Matt Cutts, the former head of search quality at Google, if your site is offline for more than a few minutes, your ranking will be negatively impacted. If your site is down for a long time, you can lose a significant amount of traffic. Here is the official video of Matt Cutts explaining how website downtime can affect search engine rankings.
Sounds terrible right? Take it easy, this article brought to you by Kha Creation will definitely help you to prevent any website downtime!
What is uptime monitoring?
A website uptime monitoring service keeps track of your website’s uptime. Uptime is a measure of how often your website is accessible to the public. That’s why you need a web hosting company that guarantees 99.9% uptime. The average web user will wait about 3 seconds before they decide to abandon a website that’s taking too long to load. It’s important to have a reliable web hosting provider. If you don’t have a reliable hosting provider or a required hosting plan according to your website needs, then you’re going to lose the trust of your customers, and you’re going to end up losing business. Uptime monitoring is a feature that can be found on many web hosting plans. This feature monitors your website’s status and alerts you if your website is down, inaccessible or if it’s not working as it should.
You need to find a web host company that is a reliable hosting provider and has a good track record of server uptime and hosting service. When searching for good web hosting, it’s important to find one that has good customer support. You should never be afraid to ask for help. A good hosting provider will give you 24/7 support, even if you’re a small business or just starting out.
Need help monitoring your website so that you never miss any client due to website downtime? We can run a regular checkup of your website so that it stays in optimum condition. Call Kha Creation at (925) 338-9117 to review your website, or click here to contact us. You can focus on your business while we make sure your website always remains accessible to customers.
Why is it necessary?
A lot of people don’t realize this, but downtime is bad for business. If your website goes down or is not visible in the search result, you lose a lot of potential sales, and if your website is slow to load, you lose a lot of potential sales. So, it’s really important to keep your website up and running as much as possible.
It makes a huge difference to your customers if your website is up and running. You’ll lose customers if your website is unavailable for too long. As a rule of thumb, you should aim to have your website up and running 99.9% of the time.
With intense competition all around, dealing with website downtime is crucial to ensuring that your clients or customers can find their information and know that you can be trusted to provide it to them. It’s important to have a backup plan in place for your website maintenance, because when your site goes offline, so does your business.
If you are experiencing downtime, that means you are losing your customers, which means you are losing your income.