A landing page is nothing but a fertile piece of land that helps you cultivate the harvest of business by sowing the seeds of your leads. All efforts of lead generation will go down the drain if your landing page is not fertile. Landing pages are vital for the success of all your SEO efforts. It is here that your visitors are most likely to get converted into your customers.
Kha Creation is a web design and development company based in Pleasant Hill, California, that can help you enhance the performance of your website with engaging landing pages striking images, layouts, patterns, and features that can attract the prospects.
Let us dig deeper into the practical ways of creating a lead-conversion landing page.
Pay attention to aesthetics and succinct information
Aesthetics play a vital role in engaging your visitors as soon as they arrive. The impact of your theme colors, symmetry, and well-defined titles can get half the work done. Try to make the page simpler and clutter-free for a smooth and hassle-free browsing experience.
Your visitors expect specific information about you and your activities. The content needs to be brief and comprehensive. This information is crucial for your customers while making a buying decision.
Brevity is the soul of your landing page, as visitors are usually in a hurry to abandon the page if we load it with information. You may provide detailed information on other pages, which is easily accessible by the visitor.
Kha Creation specializes in creating web designs with a neat and uncluttered look for conveying your brand message to your targeted audience.
The landing page should also drive home the point, ‘why you are unlike any other’. It does not mean that you should inform all your USPs. Your positioning statement or value proposition is the most crucial sentence to make your visitor understand your exclusivity quickly. It should be able to convey what you do and how uniquely you do it.
For example, the value proposition for Lyft, which is an on-demand car service, is “Rides in minutes” See the brevity of the statement and how well it conveys what Lyft does and how it is distinctively superior to competitors.
Your company’s value proposition should be capable of letting the visitor know about your distinct capability in a particular product and service category. Clarity of communication is highly critical, as your target audience wants to absorb the information quickly.
How are you addressing their pain points?
After communicating about your value proposition, your landing page should convey how you will add value. It is vital to entice the customer to click the ‘Call to Action’ button.
The value addition should make the visitor appreciate how a particular feature of your product or service will address the pain points. Instead of explaining features and then moving on to describe the benefits, it would be great to start with the advantages and follow up with relevant details of the products.
Call to Action buttons should be able to encourage visitors to take action. Some of the prominent Call to Action examples are:
- Free quote or trial
- Register for free
- Add to basket
- Book a service
- Call for an appointment
- Video consult
- Newsletter subscription
- Request a callback
The CTA button should be distinctively visible, with an incentive for clicking the button such as Request Quote’ – It is free. Using a direct and personal approach will always make the visitor take instant action.
Lead generation forms
If you plan to seek personal information through a lead generation form, then the request to fill such a form should be direct and brief. It is better to make the form minimalistic to value your visitor’s time and privacy. Asking for a complete address and other unnecessary information will make your visitor abandon the act of filling the form.
Your visitors may not like to type the information while filling out the forms. Using buttons, drop-down lists, and check boxes will make the process simpler. Offering an incentive to fill a form can inspire the visitor to share information with you.
Kha Creation has been helping local businesses from San Francisco Bay Area create their websites for the last 22 years. We find out how customers search for your type of products or services and optimize your site accordingly. Quality content is necessary to achieve high ranking. We always recommend our clients to keep updating their websites with keyword-rich content. Our website maintenance service allows our clients to keep their websites up to date with content, images, plugins and other supporting files. Trust Kha Creation to create best lead generation landing pages.
Make your landing page fast and device-friendly
Almost eight out of ten individuals use their smartphones for online search. The number is growing at an exponential rate. A mere three-second delay of page loading will force half of your visitors to abandon your website.
Latency can make your visitor lose interest in staying on your site. Fast loading pages can boost user experience, which is also one of the critical ranking factors. The site loading speed will improve by optimizing videos and media elements on your site. A clutter-free website is also an essential feature for a good loading speed. You can also explore the possibility of boosting the speed of your site either by using a content distribution network or by considering a better web host.
Optimization of your site for all devices is vital for making your visitors stay on the page. Ensure that your landing page quickly responds to actions by your visitors, who are more likely going to use their smartphones to access your site. It is not a big deal to resize images, or get rid of clutter in the design aspects, but the result of these seemingly insignificant tweaks will be rewarding.
Trust Kha Creation to establish and augment your online footprint for the San Francisco Bay Area by optimizing your landing pages for all devices. We can provide customized SEO solutions to match the digital marketing goals of your business. Kha Creation has the expertise required to keep your site optimized by applying the best website design trends available.
Use the power of client reviews,
Reviews and testimonials are excellent tools to persuade your visitors because your prospects are sure to believe what your past clients feel about your offerings. Use opinions/ feedbacks from reputed local businesses whom you helped as customers to reinforce your testimonials.
Highlight the brand logo of that company while sharing reviews from companies. The visual impact of a company logo is far more effective than just mentioning the names of the organizations.
Your landing page is the most visible representation of your conversion funnel because the page generates qualified leads for your sales team. Make all attempts to drive visitors to the landing page by using multiple acquisition channels such as social media ads, Google AdWords campaigns, and so forth.
It must now be clear to you that any business website should possess engaging landing pages to attract prospects. It should also provide high-quality content that convinces your visitors and converts them into your loyal customers.